Area9 Lyceum Blog

Area9 Lyceum and MTW Enter Partnership in Portugal; Area9 Rhapsode™ Platform Powers New MTW Adaptive Learning

Posted by Area9 on Dec 10, 2019 7:00:00 AM
MTW Announcement (1)

Area9 Lyceum is pleased to announce a partnership agreement with MTW of Portugal, a strategic communications consulting firm that specializes in training for national and international leaders across multiple industries.The partnership was celebrated at a launch event to unveil MTW’s newest corporate learning solution: “MTW Adaptive Learning powered by Area9 Rhapsode™,” with co-branding by the two partners. MTW Adaptive Learning features Area9 Rhapsode™, the world-class advanced adaptive learning platform from Area9 Lyceum.



“We’re proud to partner with MTW to launch its new adaptive learning initiative,” said Ulrik Juul Christensen, M.D., Chairman of Area9 Group. The need for efficient, effective training has never been greater for organizations worldwide. With advanced adaptive learning, corporate learning takes a huge step forward with personalized solutions—and at scale.”

The partnership was two years in the making, after MTW first met Area9 Lyceum at a learning industry event in the U.S. From that first meeting, MTW decided adaptive learning was the future, even though that would mean disrupting its business model. Once MTW determined the corporate learning market had matured to the point where adaptive learning would be widely embraced, the partnership came together—to enthusiastic responses from MTW’s clients.

MTW draws from more than 12 years of developing its training methodology and customizing content, training, and consulting to meet the needs of its clients. MTW has delivered more than 27,000 hours of training and consulting to about 8,000 national and international leaders. Now, with Area9 Rhapsode™ as the platform, MTW Adaptive Learning can broaden its scope and reach more people within organizations.

“We train leaders. That´s it. For 12 years, we´ve searched for a way to guarantee, at a large scale, the excellence and the tailoring of the training we deliver in our one to one sessions. Area9 was the answer we were looking for in the market.” Sara Batalha CEO.

Based on more than 20 years of research, Area9 Rhapsode deploys artificial intelligence (AI) to enable learners at all levels to develop 21st-century skills and competencies. It delivers personalized instruction that meets learners where they are, identifying and addressing knowledge and skills gaps. Personalized adaptive learning is a scalable solution that can shift the cost equation dramatically compared to traditional learning methods. From a talent development perspective, personalized adaptive learning is the key that unlocks widespread proficiency and mastery across the workplace.


About Area9

Area9 Lyceum builds 21st century skills and competencies through the world’s first four-dimensional learning platform, Area9 Rhapsode™. Based on more than 20 years of research into human factors and cognition, our AI-based platform delivers truly personalized learning at scale – cutting training time in half, guaranteeing proficiency, and making lasting impacts on careers and business outcomes. 


About MTW

MTW is s strategic communications consultant for leaders, offering training for media, public speaking, presentations, communications to influence, and adaptive learning. For the Portuguese and International leaders who want to develop their communication skills to become Communicative Leaders of the Future, MTW helps them to stand out as extremely effective communicators.

Topics: News & PR, Adaptive Learning, Area9 Technology, Partners