Area9 Lyceum Blog

What Is Unconscious Incompetence & How Can You Prevent It?

Posted by Area9 on Oct 25, 2017 9:00:00 AM

You’ve heard the saying “you don’t know what you don’t know”; this is unconscious incompetence. Imagine your sales team: are they confident that they understand all of the important features of your products? In reality, they probably don’t. That lack of knowledge is a reason your company might miss revenue goals. You’re not alone; unconscious incompetence negatively affects most companies.

Read More

Topics: Unconscious Incompetence