Before we talk about unconscious incompetence, let’s talk about unconscious competence. Unconscious competence is a fancy way of saying “second nature” and it’s the level of competence that every sales rep should aspire to. When you think of unconscious competence think of the saying “it’s as easy as riding a bike”: once you learn how to do it, it’s a skill that comes naturally to you so you don’t have to think about it.
Product knowledge is a driving force behind your sales team’s success. When your team knows your products - all of your products - they’re able to: communicate effectively with your buyers; create excitement around your products and services; boost your buyers’ confidence in your products and business, and; easily relieve objections buyers may have.
Topics: Sales Training